Total Economic Impact of N.C. Ski Industry
Amounted to $146 Million in 2009-2010 Season
The Economic Value is defined as the total value to the economy due to the existence of ski areas. The total value is the amount that such ski areas contribute to the North Carolina economy, and the amount by which the economy would suffer without those ski area facilities.
Primary sources of information for this analysis included surveys of skiers and snowboarders at North Carolina ski areas and a survey of the ski area operator. The guest surveys profiled visitors in terms of demographics, geographic origin, satisfaction, and expenditure patterns, among others. The survey of ski area operators documented total volume of business (skier visits), revenue, expenses, employment, days of operation, and capital expenditures.
Using these data sources, a model was created to estimate the total economic value of the ski resort industry to North Carolina. The overall economic value of the ski resort industry to the State of North Carolina was $146 million for the period covering the 2009-10 season.
This economic value figure quantifies only the most direct impacts, and does not include summer value, social, environmental, or cultural impacts, which can be significant but are more difficult to quantify and have thus been excluded from this analysis. See the section titled “Other Benefits” for a discussion of some of these qualitative effects.
Contacts: Dave Belin, Director of Consulting Services, RRC Associates, (303) 396-1622; Kim Jochl, President, N.C. Ski Areas Association, (828) 898-4521 x 262